Lessons from “Nudge” by Richard Thaler and Prof. Sunstein Yale University Press, 2008. Basic Premise:. People are really bad at doing what they know they should do. They are bad at making the right choices, even in really simple circumstances. They are worse at making the right choices in complicated, high-stakes matters.
People and Choices
Tap tap revenge similar games. People make choices all the time. They choose what to wear, what to eat, how to invest their money and what candidates to support. However, while they often choose without coercion, they do not choose without influence. The context in which people make decisions influences them noticeably, and often deliberately.
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Those who organize choices and present them are “choice architects,” and their choice architecture can affect public and private decisions so markedly that they deserve heightened attention.
The things that influence people are not always rational, and people are not always aware of what is influencing them. Consider the black flies painted in the urinals in Amsterdam’s Schiphol Airport. Men using urinals often don’t aim well and make a mess. However, if you give them a target, even a painted fly, spillage plummets (in this case, by 80%).
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Every choice presentation is weighted, because the way you offer a choice shapes it. This means that your choice is not between framing choices or not framing them, but between framing them consciously and ethically, or framing them.
To get people to act better, you can make a law and ..
Nudge by Richard H. Thaler,Cass R. Sunstein Book Summary:Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read. Comments are closed.
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